3 New Year’s Marketing Resolutions for Small Businesses
This guest post is brought to you by BoostSuite, the easiest way to build more website traffic and get more marketing conversions.
I hope you all are enjoying the holiday season thus far! This is definitely one of my favorite times of the year. One of the main reasons why is because there’s a tremendous sense of hope when it comes to New Year’s resolutions.
Hopes are high for 2014. This is especially true amongst the small business community. Every solopreneur is gearing up for the new year, making sure they’ve dotted their i’s and crossed their t’s in “marketing.”
To help you achieve your marketing goals in 2014, I’m going to share three New Year’s marketing resolutions that you can easily add to your strategy to generate more results in the form of traffic, leads and customers.
1. Start a Blog, or Blog More Often
Blogging is quite possibly the best, easiest and most cost-effective way to add content to your website on a consistent basis. If you’re not getting visitors to your site and want to start attracting the right audience, blogging is a crucial addition to your strategy. Getting the right audience means more engagement in the form of comments, social shares, guest blogging opportunities (read: inbound links), leads and customers.
Build an editorial calendar based on your customers’ FAQs, your new products or services and their enhancements, company and/or industry news, and topics curated from other relevant sources. Post at least once a week. The more often the better, but make sure your posts are valuable, unique and interesting. Don’t just post for the sake of posting.
Once you get the hang of it, it should only take you about 30 minutes a week to write a good 500-600 word article, post it on your website, add a strong call to action, and promote it in your social channels and monthly newsletter. More on that in a second.
Keep in mind that one new page of content on a small business website or blog receives on average 55 new unique website visitors each month, forever. Think about that as opposed to paying for that same traffic via Google AdWords.
2. Start a Monthly Newsletter
You have customers and other people who visit your website and/or store who want to hear from you on a consistent basis. Email newsletters are one of the best tools for retaining your existing customers and engaging prospective customers.
Newsletters allow you to provide updates, send promotions, and generally keep in touch. You can easily add a newsletter signup form on your website. Check out the services of MailChimp and iContact. They’ll help you create your template, build your subscriber list and get started.
Think about all the brands you love the most. Now think about how many of them send a monthly newsletter. I would bet that most, if not all of them do. Win over your customers by keeping them engaged, and they’ll reward you with referrals and word-of-mouth advertisements.
3. Use Tools to Get Organized
The easiest way to streamline your marketing is to first make sure everything else in your business is organized. You can’t spend time writing high-quality articles and newsletters if you have a cluttered workspace. A clean workspace equates to a clean mind.
Use a tool like Shoeboxed to get organized in the new year. Eliminate all your paper clutter and spend more time on your marketing and other business tasks. Once you take care of organizing your desk, use BoostSuite to organize your content marketing.
BoostSuite will help you research keywords to find the best ones to write about in your blog posts and newsletters, identify and fix on-page SEO errors, optimize your website conversion funnel to get more leads and customers, and build your authority by working with thousands of other marketers just like you!
Aim High in 2014
Many New Year’s marketing resolutions never come to fruition because they’re too ambitious or difficult. When you set your goals for 2014, do yourself a favor and make sure they’re actually attainable.
There’s no better feeling than setting your mind towards something and then achieving it. It may take baby steps at first, but soon you’ll hit a running stride. Take risks! That’s what being a solopreneur or small business owner is all about. Without risk taking, the entrepreneurial spirit that keeps most small businesses going would cease to exist!
I hope that you add my recommended marketing resolutions to your list for the new year. If done correctly, you can make a significant impact in the amount of revenue your business generates. Do you have any other marketing resolutions you’re setting your sights on? Let us know in the comments.
Happy New Year! From the entire BoostSuite team, I wish you and your businesses success and prosperity in 2014.
About the Author
Ryan Kettler is Director of Communications for BoostSuite. Ryan is an internet marketing zealot, sports fanatic, devoted runner, avid golfer, beer connoisseur, and live music enthusiast. When he’s not helping BoostSuite customers he can be found running 5ks, sampling IPAs, and cheering on his North Carolina State Wolfpack.