Word association. GO!

shoeboxed. dot com. pom-pom. cheer. bring it on! game time. aggressive. baseball bat. pinata. PARTY!

When I think shoeboxed, I think party. And apparently I’m not alone.

There’s a real buzz on campus. People have seen some fliers, gone to the site, and want to know more. Admittedly, the homepage gives little information about the future of shoeboxed.com, other than alluding to our upcoming start date and beta testing. A brief digression: for those of you who don’t already know, many websites begin by allowing a limited number of select users to test their site and its features. Shoeboxed won’t be an exception. Starting April 1st, beta testing will help improve the backbone of the shoeboxed website. Security is our number one priority, and general users will enjoy the comfort of this feature from the start.

But not everyone knows the term “beta”. I mean that’s cool. I’m not judging. Alex, our Brazilian marketing team member, used to think “beagle” means “bagel”. But it was made especially clear that my friend didn’t know what beta testing is when she invited me to a Shoeboxed-themed Beta Theta Pi party. What do you even say to that? I certainly had more questions than answers, starting with “do you know that’s not a party?”, “what kind of theme is that?!” and “what am I going to wear?!” The expression on her face was one of utter disappointment when she found out that no such party would be thrown, and that it was only a website that was looking to change the world.

But I do think she’s right. If anyone could pull off a shoeboxed themed party, it would be Beta.