In these lean economic times, small businesses should look for ways to cut costs. Though you might not need to alter your entire marketing strategy, the following tips can be helpful to keep the marketing engines running on a little less fuel than normal.
If you’re not on Twitter yet, you probably will be soon. This free microblogging service allows you to follow and be followed by others who are posting updates about what they are doing. The 140-character limit on all posts means that updates are short and to-the-point, but marketing on Twitter has emerged as one of the most personal and easy ways of communicating with customers and potential customers. You can also monitor what people are saying about your company using Twitter Search.
A Company Blog
Having a blog for your company is a great way to promote your business by writing positive content, but it is also a great way to communicate with your customers and to bring new customers to your website. You can control how much time and resources you invest in your blog, but it is sure to improve your search engine optimization (SEO) and educate others about what your company is really about.
You can write out thank-you cards and mail them out to your customers for under $1 per card. By pre-printing a message, you can save even more time and money. I have done this for several different organizations and the feedback is always the same: people like the personal touch! Thank you cards are a great way to cultivate loyal customers and to get them talking about your company.
If you collect email addresses of your customers, a monthly newsletter can be a great way to keep your company in the back of their minds. The newsletter should be short, informative, and interesting. Nobody likes to be spammed in a newsletter, so try to keep sales and promotions out of it if possible.
Use your logo
Put your website logo and website URL on everything: stationary, email signatures, t-shirts, post-its, your laptop, etc. The more you can give your brand exposure, the better.
Free press release distribution services
If you have a press release, you should definitely post it on your website, but you can also distribute it via free press release services online. In the past, I have used www.pr.com and www.24-7pressrelease.com and had pretty good success. Also, for another free PR idea, check out my previous post about Help A Reporter Out.