Are You Chewed-on Fruit or a Talking Lizard? Tips on Branding Your Business
This is a guest post by MOO.COM, a service that lets businesses create and customize premium Business Cards, MiniCards and Postcards.
Brand loyalty for any business, new or established, it’s something to aspire to – it’s a hugely powerful way to keep customers coming back. So how do you create a strong brand that stands out in today’s crowded marketplace? Well, there are several ways to do it – here are a few of our favorites!
Set your tone – Is your brand chatty, or formal? Witty or down-to-earth? Choose carefully, because tone speaks volumes about your company and whom you’ll appeal to. It’s also important to keep it consistent across your entire editorial, to create a recognizable brand voice.
Choose a strong design. Think of your favorite brands – they usually have memorable colors (up to two usually works best), a strong and simple logo and perhaps a particularly unique font that you always associate with them. So find a designer who can help translate your business into a strong visual brand.
Perfect your packaging. All your marketing materials should represent your brand – your business cards, packaging, and promotional giveaways should remind customers who you are and what you do. So, now that you have your stand-out logo and brand colors, make sure you use them on everything you send out.
Smart marketing – If you don’t have unlimited funding, you’ll have to spread the power of your brand by other means, such as a weekly e-newsletter, social media and word of mouth, free samples and of course, a unique and unusual branded Business Card!
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