How the Google Apps Marketplace Will Revolutionize Small Business
The launch of the new Google Apps Marketplace, which will allow Google Apps users (mainly small businesses) instant access to dozens of useful new applications to help support and grow their companies, has been making big waves in the news. I believe, however, that there is an even more interesting story that has yet to be explored. Google’s exciting announcement just serves as further evidence that a growing trend is taking place: there is an unprecedented merger between small businesses and technology that will help revolutionize and revitalize our economy. This is a trend story that speaks to the very future of American business and the role technology and SAAS will play. Even a few years ago, entrepreneurs and small business owners had very limited, expensive resources for supporting their companies’ necessary operations. “Years ago, a small business owner had to do many things by hand and rely on clumsy expensive desktop software to run their business,” said Taylor Mingos, CEO and Founder of Shoeboxed.com. “Now, there are a...
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