How the Google Apps Marketplace Will Revolutionize Small Business

The launch of the new Google Apps Marketplace, which will allow Google Apps users (mainly small businesses) instant access to dozens of useful new applications to help support and grow their companies, has been making big waves in the news. I believe, however, that there is an even more interesting story that has yet to be explored. Google’s exciting announcement just serves as further evidence that a growing trend is taking place: there is an unprecedented merger between small businesses and technology that will help revolutionize and revitalize our economy. This is a trend story that speaks to the very future of American business and the role technology and SAAS will play.

Even a few years ago, entrepreneurs and small business owners had very limited, expensive resources for supporting their companies’ necessary operations.

“Years ago, a small business owner had to do many things by hand and rely on clumsy expensive desktop software to run their business,” said Taylor Mingos, CEO and Founder of “Now, there are a wealth of internet-based, interconnected apps like Shoeboxed that are leveraging technology to let small business owners focus more on growing their business, and less on administrative hassles like keeping track of expenses, invoicing clients, keeping the books, or issuing payroll.”

And now, with the Google Apps Marketplace, access to the services of companies like Shoeboxed is only a single click away. In a brilliant move, Google has built upon a movement that has been creating a stir over the past year, manifested by the Small Business Web. Founded a year ago by Shoeboxed, BatchBlue, Freshbooks, Outright, and MailChimp and now consisting of over 70 companies, the mission of the Small Business Web is to create “a movement to bring together like-minded, customer-obsessed software companies to integrate our respective products and make life easier for small businesses.”

Now, Google has taken that mission to a whole new level.

Many publications have been covering the launch of the Google Apps Marketplace and how it fits in to Google’s larger strategy. However, it is important not to miss the forest for the trees. The Google Apps Marketplace is just a milestone in a much bigger movement sweeping the nation: small businesses are tapping into innovative, inexpensive technology solutions to grow their businesses and revitalize the economy.

What are your thoughts about this exciting new trend?

Shoeboxed App Available Through the New Google Apps Marketplace



By now, you have most likely heard about the launch of Google’s new App Marketplace. This revolutionary launch will now allow the millions of Google Apps users instant access to over 50 apps to help them avoid administrative hassles and focus on growing their businesses!

Here at Shoeboxed, we are thrilled to announce that we are one of those initial 50 launch vendors.

“Shoeboxed is committed to leading the marketplace toward a paperless office with digitization and intelligent online processing of documents, so integrating with Google Apps was a logical choice for us,” says Taylor Mingos, Founder and CEO. “By adding the Shoeboxed App to the Google Apps Marketplace, we’ve made it extremely easy for Google Apps users to get a powerful receipt and business card management web application that works seamlessly with their messaging and collaboration platform.”

So what does this mean for you Shoeboxers out there?

By integrating Shoeboxed with Google Apps, users can access the Shoeboxed App using single sign-on through Google Apps, eliminating the need to remember an extra password. In other words, you are just one click away from your Shoeboxed account. Increased security, and increased convenience! Now accessing Shoeboxed’s powerful finance and contact organization features is quicker than ever before.

We are so excited about this development with Google and will continue to add features to the Shoeboxed app. Stay tuned!

Party With the Small Business Web at SXSW!


Going to SXSW this year? Party in style with Shoeboxed and the other members of the Small Business Web! Come for food, drinks, and great networking with hundreds of small businesses and web application vendors just like yourself.

When: 4-7pm Saturday, March 13

Where: The Pure Volume House at 504 Trinity St, Austin, TX.

Who: The Small Business Web— we connect web apps to help small businesses bloom and grow!

Can’t wait to see you all there!