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Posted by on Apr 25, 2018 in Uncategorized | 0 comments

7 Strategies for Improving Employee Satisfaction

7 Strategies for Improving Employee Satisfaction

Looking after employees and ensuring their satisfaction has become one of the biggest issues for companies to address today. With no shortage of job openings for experienced and qualified individuals, companies need to work on retaining their best employees or risk losing them to the competition. Employees who are dissatisfied with their role are not only more likely to grab an opportunity to leave your company; they’ll also be less engaged with their tasks and may be suffering from a lack of motivation. All of these can lead to decreased productivity and a loss of reputation for your brand. So, it’s clear to see that investing in employees isn’t just good for your workforce; it also has a wide range of benefits for your business as a whole. After all, your employees are crucial to your company – they are the ‘backbone’ that it simply can’t do without. If your productivity is lacking and the passion has gone from your workforce, here are some ideas that you may want...

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Posted by on Apr 23, 2018 in Uncategorized | 0 comments

What Types of Business Insurance Do I Need as a Contractor?

What Types of Business Insurance Do I Need as a Contractor?

There are several kinds of insurance any small business needs, and there are types of insurance that contractors need that other businesses may not. That is aside from the insurance customers may require from their contractors before they even consider hiring them for work. But what type of insurance is essential for contractors in particular? Let’s address each in detail. Worker’s Compensation If you have employees, you are probably legally obligated to have workers compensation insurance. In this instance, you could be hit with a fine for not having it. Worker’s compensation rates are based on the risk and hazards associated with the work. Worker’s compensation insurance, along with general liability insurance, is often the minimum insurance you need to prove you have to be considered by many clients. Liability Insurance Contractors are typically professionals paid for their expertise or their skills. If you make a mistake, you’re on the hook for the consequences. Professional liability coverage provides a measure of protection from the worst consequences. This type of...

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Posted by on Apr 19, 2018 in Uncategorized | 0 comments

Why You Should Accept Bitcoin (and other Cryptocurrency) in your E-Commerce Store

Why You Should Accept Bitcoin (and other Cryptocurrency) in your E-Commerce Store

Even though many people view cryptocurrencies as a speculative investment, it’s still worth adding it as a payment option if you run an e-commerce store. Several reputable stores already include cryptocurrency payment options, and the number is growing each week. In this article, we’ll analyze the pros and cons of including it as a check out option and provide you with the resources to add it to your store. The Pros Reduced Fraud. Chargeback fraud is a common occurrence on e-commerce platforms. Here’s how it works: A customer orders your product using a debit or credit card. You deliver the product to the customer. Once the customer receives the product, he/she initiates a chargeback. They claim that the package never arrived, their card was stolen, or some similar excuse. You’re stuck wasting resources to fight the claim. You have to prove that the product arrived successfully while the card company locks the funds in the meantime. This is especially troublesome for e-commerce businesses with an already limited cash flow. Cryptocurrency payments are irreversible....

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Posted by on Mar 27, 2018 in Uncategorized | 0 comments

Targeted Marketing Campaigns Done Right for Small Business Owners

Targeted Marketing Campaigns Done Right for Small Business Owners

What is targeted marketing? Targeted marketing is an approach that increases the likelihood of reaching the right audience for your brand. A campaign of this type identifies the demographics like to buy your products or services, and promotes your business directly to them. Identifying the specific groups that you want to cater to enables you to create a strategy that will directly appeal to them, in order to boost brand recognition, interaction, and eventually, sales. Marketing campaigns, as well as specific products or services, will then be created solely for these audience segments. Who uses targeted marketing nowadays? Brands that use the targeted marketing approach are usually those that offer specialized products or services. These products and services usually don’t belong to your typical “need” so convincing consumers to spend money on them would be a challenge. Your favorite coffee shop chain, for example, can be classified as a business that offers specialized products. It’s because there are cheaper alternatives if you’re just looking for a caffeine fix. That’s...

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Posted by on Mar 26, 2018 in Uncategorized | 0 comments

4 Work-From-Home Pieces that Do Double Duty

4 Work-From-Home Pieces that Do Double Duty

What you wear when you work from home is one thing, but if you meet with clients throughout the week or need to stop by the office, you may want to rethink some of your wardrobe choices. To make sure you are dressed appropriately for whatever the day throws your way (but still comfortable enough to be productive at home), include versatile pieces in your wardrobe. From a soft blazer to throw over a knit dress to the perfect blouse to pair with your jeans, here are some comfortable staples that can easily turn into meeting-appropriate professional pieces when styled correctly. Blazer Blazers are extremely versatile and look just as cute when worn with a pair of joggers as they do over a formal dress.  A blazer can easily elevate your outfit from casual to professional, making it the perfect layering piece. If you don’t want to invest in the typical black fitted blazer, opt for an oversized boyfriend fit or even a loose, open duster in a fun...

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