How Do I Know if I’m Over (or Under) Promoting Online?

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If you’re just starting out in the business world, you may have trouble promoting yourself. After all, there’s so much more to think about – perfecting your skills, picking a business entity, figuring out finances, and building your website. You barely have time to talk to your current clients much less promote to total strangers.

However, promotion is an important thing to consider, especially for a new business. You want to strike a balance between talking like a normal human being and letting the whole world know you’re open for business. But this balance is easier said than executed, especially in the age of social media when it can be easy to over-promote what you had for breakfast. How do you figure out if you’re under- or over-promoting online? Continue reading “How Do I Know if I’m Over (or Under) Promoting Online?”

5 Must-Have Productivity Apps for Small Business Owners

Here at Shoeboxed, we understand that choosing the right productivity apps for your small business is the first step towards transforming yourself from a stressed solopreneur to an organization aficionado.

With so many tools designed to help individuals and businesses get organized, it can quickly become overwhelming. We’ve cut through the cacophony to select our favorite 5 apps for 2013. Continue reading “5 Must-Have Productivity Apps for Small Business Owners”

Top 5 Considerations for Solopreneurs

Solopreneurs run a one man or one woman-show, fulfilling multiple roles within their business while reaping the benefits of being their own boss (and partner, and assistant).

But being a solopreneur isn’t right for every small business owner. Here’s the Shoeboxed handy checklist to see if going solo is right for you. Continue reading “Top 5 Considerations for Solopreneurs”