How You Can Increase Customer Retention in Your Small Business

Running a small business can be quite difficult, especially if you are running it by yourself and you haven’t had much experience. There are a lot of things that you’ll need to think about and customer retention is one of these. Running a business is not just about getting new customers and reaching out, you need to keep the customers that you have and make them want to purchase from you again. Fortunately, there are plenty of ways to keep your existing customers like using feedback or business SMS texting so keep reading this article to find out some of these.

Create A Loyalty Program

One of the best ways that you can reach out to your customers and encourage them to come back is to introduce a loyalty program. There are so many ways that you can do this from investing in some loyalty cards or using an online programme that will help you out. If you run something like a coffee shop, this can be as easy as getting some cards and stamps and giving them a stamp each time they visit. Small things like this can encourage them to come back and make use of your business, even if they don’t necessarily need to. These sorts of programmes work really well for small businesses, but bigger businesses are more likely to be able to do more for their customers when it comes to creating an impressive loyalty scheme. Next, we are going to talk about bulk texting services.

Start A Business Texting Service

If you aren’t already making use of bulk SMS texting, then this is something that you need to take advantage of. Even though you might be a small business, you can still see the benefits of using a service like Sakari. Sakari enables you to send hundreds of thousands of messages if you really want to, supports 150+ countries and is incredibly easy to manage. If you want to keep your existing customers, then you can send them updates when you get new products in. You could also use Bulk SMS services to send out information about sales or offers that are coming up and are exclusive to those existing customers. Something so simple as reminding your customers that you’re still there can make a huge difference to your customer retention levels so make sure to use this effectively. Make sure not to overuse bulk SMS texting, however, as you don’t want to put your customers off coming back and using your service or product again.

Use Social Media

Customer engagement is very important and if you are not already on social media then you need to get set up today. You don’t need to be present on every channel as long as you have a strong presence on a few that you can keep up with. If you want to improve customer retention, then you’ll need to post updates on your accounts relatively often. Make sure to post relevant content and engage with your customers. If they post on your wall or send you a message you should make sure to reply in a polite and friendly way. Be helpful and let them know that you will get back to them with any questions.

If you don’t think you’ll be able to post as often as you’d like, you can use social media management tools like Hootsuite to schedule posts and ensure that your presence is kept up to increase customer retention levels. Start the conversation and get chatting with your customers online.

Use Feedback

One of the great things that the internet provides for small businesses is customer feedback. Although you might not always get the best feedback that you’d like, it is important to read it all and take it all on board. Never reply to negative feedback in a negative way, you are trying to present a good image of your company and you need to show that you are willing to change. Taking on the advice of your customers is one of the best ways that you can keep them coming back. If they ask for a particular service and you provide it, you know that you have at least one happy customer. Show that you are understanding and don’t forget to take on board the positive feedback that you receive as well!

Try Your Best

Our final tip seems a little obvious, but it is actually very important when it comes to increasing your customer retention levels in your small business. Your customer service should be the thing that makes you stand out from other businesses. It is likely that there are plenty of other similar businesses to you and so you must make sure that you show how good you are. Train your staff well and encourage them to give the best customer service possible. You must also set a great example for your staff by showing your customers that you care.

As well as being friendly and polite, you could consider throwing in a little extra touch for your customers. Why not offer to help them to their car with their items? Or order in a specific product for them if you don’t already have it when they ask in store? There are so many things that you can do as a small business that will make you stand out against other small and big businesses. Make sure to take note of what you see when you are out and about and try your best!

Final Thoughts

Increasing customer retention is very important and you should make sure not to just focus on getting new customers through your door. There are plenty of ways that you can keep in touch with your existing customers and make them feel valued. Make sure to take advantage of the technology that is available to increase your social media posts and send out bulk texts messages to inform your customers of new products or special offers. If you follow these steps, you’ll soon have a higher customer retention level and a more successful business.

5 Reasons Why You Should Work from Home

When you talk to someone who works from home, you’ll hear them talking about all of the great benefits that they get from it. Depending on your type of business and what your role is in it, you might be able to join the work from home club. In this article, we are going to take you through some of the reasons why you should start working from home, so keep reading to hear all of the details!

Saving Money

When you work from home you actually can save money on both costs of travel to and from work as well as the renting of your office space if you run the business. Saving money should be one of your top priorities if you want your business to be successful, so make sure to give this a go if you can. Why not convert your spare room into your office space or take a look at these Armstrong metal buildings that are great for adding office space to your property?

Your Own Schedule

When you work from home, you work at your own pace. If you want to have a lie in you can, if you need to pop out for a few hours to pick the kids up from school that is absolutely fine as well. As long as you stay on track with your workload, you can keep to your own schedule and not have to slave away from 9-5 every day.

No Dress Code

What we love about working from is that you can wear whatever you want. Have you ever woken up for work only to realize your uniform isn’t clean or that you’ve already worn that same shirt three times this week? With working from home, you can ignore the dress code and work in your pajamas if you want. Although we recommend actually getting dressed to do your work if you want to be extra productive, the choice is yours as this is your businesses.

Independent Working

One of the great things about working from home is that you are often by yourself. This means that you will be able to develop your independent working skills and stop relying on your team to do all of the work for you. You might even learn a few more things that you didn’t know before and working from home should help you to focus rather than getting caught up in the office gossip.

Looking After Children

Our final benefit of working from home is that you can look after your children while you work. Of course, they might be a little distracting if they are very young but if they’re old enough to sit in another room and be occupied by the TV then you can do two jobs at once. Don’t be afraid to give working from home a go and you might actually see your business grow faster than you think!

5 Ways SEPA Can Transform Your Business

SEPA, The Single Euro Payment Area, was introduced to facilitate the transfer of Euros throughout the Eurozone. By treating the entire Eurozone as a single domestic market, SEPA has been able to greatly reduce the costs and complexities of transferring money internationally within the Eurozone.

SEPA offers a number of significant advantages to businesses who need to make payments across the Eurozone. Here are five ways that SEPA, via its unification of multiple independent payment systems, has the potential to transform businesses.

Send Money for Less

One of the main advantages of SEPA is that it allows for the Entire Eurozone market to be treated as a single domestic market. Prior to the advent of SEPA, many businesses had to use one system for making payments within their own country and an entirely different system for making international payments. This meant that businesses were at the mercy of whatever payment operators were available in their location. SEPA has changed this dramatically, allowing businesses to avoid the large fees that many of those operators levy on their services.

SEPA is comparatively cheap compared to these older methods. While most financial institutions will charge a fee for making SEPA credit transfers, this fee is much lower than the fees for making international payments under the previous systems. For some businesses, this difference in cost represents the difference between their ability to trade internationally and being forced to stick to the domestic market. For other businesses, the savings that SEPA brings will make a big difference operationally.

Streamline Your Payment Process

Before SEPA, there was a multitude of different payment systems in common use throughout the European continent. This meant that businesses operating over multiple locations would have to account for the different systems. This would be reflected in increased operational costs, such as training staff to use the different systems. The use of different local payment systems and their associated fee structures meant that businesses would need to pay more when moving money between locations.

With SEPA, the same payment process is used across the board, removing the fees that once existed. Using the same payment system everywhere also ensures that company employees will only ever need to familiarise themselves with a single payment system.

Not only do businesses now only need to learn a single payment system, they also only need to know about a single set of rules and regulations. This reduces the administrative burdens and legal costs that used to hamper businesses who wished to make international payments.

Easy to Understand

SEPA is widely regarded as being one of the more elegant payment systems. This is because it is very easy to understand and use. Previously, businesses looking to make international payments throughout the Eurozone were dependent upon a fragmented framework of different payment systems, each of which had their own specific set of applicable rules and regulations. Businesses who were hoping to operate in such a way would need to ensure that they had access to employees with the relevant knowledge.

SEPA isn’t just a unified system; the system is easy to use and understand, which has the potential to dramatically reduce the complexity and costs associated with transferring money internationally. Businesses will no longer have to seek out specialist knowledge for every location they plan on operating in. They know only need to understand SEPA. When you combine this with the ability to make SEPA payments with established providers, such as SEPA Payments with AccessPay, it is a much more efficient and straightforward system than previously existed.

Cost Effective

There are some inevitable costs associated with moving money internationally, but SEPA allows businesses to minimize these costs. Businesses who want a cheap method of sending money from the UK to the Eurozone have welcomed the advent of SEPA, whose fees are tiny compared to the fees that were previously levied for making international payments throughout Europe.

Future Proofing

SEPA is now being expanded so that it is also capable of handling mobile payments, and other emerging payment technologies. It is likely that SEPA will one day also support cryptocurrency payments, particularly if uptake continues to increase. SEPA is, therefore, an obvious choice for businesses who want to stay ahead of the curve when it comes to their payment processing.

SEPA has proven revolutionary for businesses who need to make payments across the Eurozone. By reducing the cost and complexity of international transfers of money, SEPA has been transformative for many businesses.