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Most recent articles

Targeted Marketing Campaigns Done Right for Small Business Owners

Posted by on Mar 27, 2018 in Uncategorized | 0 comments

What is targeted marketing? Targeted marketing is an approach that increases the likelihood of reaching the right audience for your brand. A campaign of this type identifies the demographics like to buy your products or services, and promotes your business directly to them. Identifying the specific groups that you want to cater to enables you to create a strategy that will directly appeal to them, in order to boost brand recognition, interaction, and eventually, sales. Marketing campaigns, as well as specific products or services, will then be created solely for these audience segments. Who uses targeted marketing nowadays? Brands that use the targeted marketing approach are usually those that...

4 Work-From-Home Pieces that Do Double Duty

Posted by on Mar 26, 2018 in Uncategorized | 0 comments

What you wear when you work from home is one thing, but if you meet with clients throughout the week or need to stop by the office, you may want to rethink some of your wardrobe choices. To make sure you are dressed appropriately for whatever the day throws your way (but still comfortable enough to be productive at home), include versatile pieces in your wardrobe. From a soft blazer to throw over a knit dress to the perfect blouse to pair with your jeans, here are some comfortable staples that can easily turn into meeting-appropriate professional pieces when styled correctly. Blazer Blazers are extremely versatile and look just...

Top Considerations for Packaging for E-commerce Retailers

Posted by on Mar 20, 2018 in Uncategorized | 0 comments

A major but sometimes overlooked decision all e-commerce businesses need to come to is how they choose to package their products so that orders are delivered safely and with the consumer in mind. Below, we’ve outlined some of the main points for e-commerce business owners and logistical strategists to consider when plotting their packaging strategy. Products at the forefront The products you trade should be the main consideration when determining your packaging strategy. A common consideration for any company with a wide product portfolio is finding cost-effective appropriate packaging for all of their products. To minimize costs and waste, companies should try to locate adaptable packaging which is suitable...