taylor mingosAn optimized referral program is a crucial part of any marketing mix. Here at Shoeboxed, we launched a referral program four years ago and are still optimizing it today.

Our CEO Taylor Mingos recently chatted with Logan Volkers of Referral SaaSquatch about what makes a successful referral program and how your increasing viral coefficient can give an extra boost to all aspects of your marketing efforts. You can read the full interview on the Referral Saasquatch blog.

Does your business have a referral program? Has it been successful in delivering well-qualified leads? We’d love to hear your tips in the comments!