In my 21 years of life, I’ve bought ONE t-shirt from J.Crew online, but in the last two weeks, I’ve received the following e-mails from their online store:
Last Chance for free shipping
Presenting… free shipping
New at Crewcuts… Seaside Chic
New men’s must-have: the cardigan
Let’s recap why this is annoying. First of all, I don’t need a cardigan, and neither do the rest of you guys out there. Second of all, I’m in Germany, and J. Crew doesn’t even ship here, so I couldn’t care less what their non-existent shipping costs. Third, CrewCuts is the children’s clothing line at J.Crew, and unless there’s something I don’t know about, I’m not buying baby clothes for a while. Though I do like J. Crew otherwise, I hate getting all these irrelevant e-mails in my inbox.
But now that Shoeboxed is up and running, I went to jcrew.com and modified my account settings. In about 20 seconds, I changed the e-mail associated with my account to my @shoeboxed.com address. Now all these store notifications come into my Shoeboxed account. I also one-click-unsubscribed from J.Crew e-mails, causing them to only show up in my Shoeboxed account, and to stay away from my personal inbox.
I still like J. Crew, and I still get those e-mails in my Shoeboxed account, but now I don’t have to have them in my inbox, where all my important personal communications are. My personal inbox is breathing easier, and so am I.
I also did this for all the other stores where I shop (and the stores that send me e-mails even though I don’t buy stuff from them) and changed out my e-mail address.
So now, whenever I’m in the mood to shop, I just go to my Shoeboxed account, see all my new e-mails, check out all the places that are having sales or recommending new products, and start shopping from there.