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Posted by Matt Goldman on Nov 26, 2018 in Productivity 101, Small Business Tips | 0 comments

Give Yourself The Gift Of Early Tax Preparation This Holiday Season

The holidays bring many welcome sights like turkey, gravy, mashed potatoes, presents, and family and friends. But for those in financial services, it also signals that the most hectic time of their year is fast approaching; tax season. Whether you’re preparing for tax season as an individual, or a professional that’s going to file on behalf of clients, a wave of paperwork is headed your way. One of the most helpful tips, for everyone involved, is to get moving quickly: “Get your paperwork to your tax preparer early…February is fantastic. March, especially the first half, is fine. But…if you give your material to your tax preparer on April 1, don’t be upset if you end up having to file an extension.” Far too often, we like to think that we’re the center of the universe, and the world will move at our pace once we’re ready to get started. That’s hardly ever true, and especially so for tax preparers. They have multiple clients, all expecting the same services, who...

Posted by Tobi Walter on Jun 22, 2018 in Small Business Tips | 0 comments

How You Can Increase Customer Retention in Your Small Business

Running a small business can be quite difficult, especially if you are running it by yourself and you haven’t had much experience. There are a lot of things that you’ll need to think about and customer retention is one of these. Running a business is not just about getting new customers and reaching out, you need to keep the customers that you have and make them want to purchase from you again. Fortunately, there are plenty of ways to keep your existing customers like using feedback or business SMS texting so keep reading this article to find out some of these. Create A Loyalty Program One of the best ways that you can reach out to your customers and encourage them to come back is to introduce a loyalty program. There are so many ways that you can do this from investing in some loyalty cards or using an online programme that will help you out. If you run something like a coffee shop, this can be as easy...

Posted by Tobi Walter on Mar 27, 2018 in Small Business Tips | 0 comments

Targeted Marketing Campaigns Done Right for Small Business Owners

What is targeted marketing? Targeted marketing is an approach that increases the likelihood of reaching the right audience for your brand. A campaign of this type identifies the demographics like to buy your products or services, and promotes your business directly to them. Identifying the specific groups that you want to cater to enables you to create a strategy that will directly appeal to them, in order to boost brand recognition, interaction, and eventually, sales. Marketing campaigns, as well as specific products or services, will then be created solely for these audience segments. Who uses targeted marketing nowadays? Brands that use the targeted marketing approach are usually those that offer specialized products or services. These products and services usually don’t belong to your typical “need” so convincing consumers to spend money on them would be a challenge. Your favorite coffee shop chain, for example, can be classified as a business that offers specialized products. It’s because there are cheaper alternatives if you’re just looking for a caffeine fix. That’s...

Posted by Tobi Walter on Jan 12, 2018 in Small Business Tips | 0 comments