Cyber Monday: A Myth?

We all know about Black Friday: the day after Thanksgiving that traditionally marks the beginning of the holiday shopping season in America. Tons of deals are unveiled in brick-and-mortar stores throughout the country to lure people inside. Doorbusters and generally reduced prices help to kick the holiday shopping season off.

Cyber Monday, then, is the Monday after Black Friday, when people supposedly return to work after Thanksgiving and shop online at their desks. Though it would be easy to think that this logic is true, there is not a whole lot of evidence that Cyber Monday is as big of a phenomenon as some make it out to be.

For example, in 2005, when the term Cyber Monday was first in widespread use by the media, the busiest online shopping day of the year was actually December 5.

So maybe it’s a myth that people spend more money online today than other days later in the holiday shopping season. But because Cyber Monday has become such a media phenomenon and marketing event. This means you might be able to find some good deals online. Make sure to send your email receipts to Shoeboxed (yourusername@shoeboxed.com)!

Walmart is one retailer with Cyber Monday advertising

Happy Cyber Monday

So today is Cyber Monday, according to Shop.org. This is the biggest day of the year for online shopping. And as a platform that exists to help you in organizing your online and offline receipts, we’re obviously excited.

Well, actually, as much as we like online shopping, we are not necessarily fond of every holiday neologism that is being made up by the industry. I’m thinking back to an old episode of The Simpsons, where they create a new holiday called Love Day just to drive up sales of terrible merchandise.

The term “Cyber-Monday” was coined in 2005, when ComScore reported that online spending increased by 26% on the first Monday after Thanksgiving, compared to the year before.

There may be a lot of reasons for this (one for sure is that online spending is simply increasing by two-digit percent numbers every year, no matter what day it is) but the whole reason it was given such a moniker makes it seem like just another marketing stunt.

With things like Valentine’s or Mother’s day, which are also heavily pushed by businesses, we at least have something (or someone) to care for on these days. Yes Valentine’s Day is commercial but we’re willing to accept it because it’s also about love and family affection. Cyber Monday is different. It seems like it’s a cold, impersonal online shopping day. And there aren’t any holiday decorations.

Nevertheless, we love deals. And a lot of stores use this new holiday to bring you some of those. So, while keeping the criticism about useless marketing buzzwords up, we will happily enjoy getting a good bargain.

If you’re like us, you can get the best overview of what stores offer what kind of discount, here .

We hope you get a good deal and wish you a good week!