Getting Some Love from Idaho

First of all, I just wanted to say Happy New Year, as this is our first entry of 2008!

In the first few days of this year, lots of people in the U.S. will be focusing their attention to Iowa, watching with great interest what will happen in Thursday’s caucuses. But today, I’m thinking more about Idaho. And North Carolina of course.

According to the Idaho Statesman (“Idaho’s #1 website for news and information”), Boise has had a hard time attracting businesses to the area because of what one businessman called “the lack of entrepreneurial culture” there. In this particular piece, the author says that Boise needs some entrepreneurial spark in order to attract new business and stimulate the economy.

So why am I talking about it here? Well, the author gives a shout out to Durham, Shoeboxed’s home base.

What does it take to build the culture? Look a the Stanford/Silicon Valley connection or Highway 128 around Boston and Harvard University. The Research Triangle in Raleigh/Durham near Duke University has that intangible culture… “It” is a combination of a strong university, either engineering or management oriented; an incubator area for new technical ideas to develop economically; and venture capital to fund it. You also need like-minded, competitive, risk-taking individuals who want to do their own thing and who are willing to share experiences and knowledge.

Durham is an awesome place to start up a company, and we’re happy to be a part of the “it.”

Shoeboxed <3 Durham

It’s been about a week and a half since most of us left Berlin, and we have finally settled down in Durham, NC. We spent the first week trying to find a new Shoeboxed office (that doesn’t double as an apartment, like our last two have), and expanding our team.

Brightleaf Square

Our new office is located in Brightleaf Square, one of the coolest areas in Durham. When I first enrolled at Duke as a freshman, this area was kind of dead, but since then, it’s been revitalized into a vibrant and popular (not to mention beautiful) destination. There are at least 10 restaurants within 100 meters of us, and it’s cool to have all the people, entertainment, and, well, food that come along with them. Two blocks from Duke’s East Campus, it’s also very convenient for the current students working with us.

We spent the whole day yesterday getting all our new furniture set up, and now we are enjoying our fully-functional and lively workspace. Needless to say, we are very happy to be in Brightleaf, and to be located in Durham! We look forward to being actively involved in both communities.

The office we have now is larger than the last apartment we were working out of (even though 12 people lived there…) so we figured we should have more people on the team. Well, okay, that’s not the only reason we brought them on. We are excited to have this new group of talented, smart, and extremely motivated people working on everything from marketing to server administration. It’s really exciting to see the team growing so quickly!

Hack Your Life, Join Shoeboxed!

It’s another insanely busy day here at Shoeboxed. After moving back to Durham two days ago with Taylor, Tee and Rolf, we’ve been busy settling in, picking the perfect office space, and meeting all the new map-holding freshmen roaming around Duke’s campus.

But, wait, there’s more! Shoeboxed was featured this morning on Lifehacker.com, a popular blog that offers suggestions on how to “hack” your own life, or find inefficiencies in your daily routine and tweak them to improve your productivity. 


They wrote up an article and we’ve had lots of people visiting the site today, and we thank everybody who’s signed up. This kind of support means a lot to us.

Shoutout to Gina from Lifehacker! You made my day!

Also check out The Consumerist, where they gave us a little plug in response to the Lifehacker post.