Many people think that is important to save receipts for things like taxes and expense reports. While that may be true, the real reason we keep all those receipts is for days like yesterday.
Yesterday was Two Free Tacos Day at Jack in the Box. You could get two free tacos if you bring any gas receipt to a Jack in the Box restaurant.
Responding to high gas prices, Jack has not only pulled of a great marketing ploy (you’re probably going to get more than the tacos, which are only 99 cents anyway), but he’s using the internet to spread the word. There is an AdWords campaign running about it, they have a landing page for it, an embedded video announcement, and a friend invite feature.
I’m hating the high gas prices, but I’m loving the tacos, I’m loving the fact that they require you to have a receipt, and I’m loving how they are using the web to spread the word.
Receipts are often annoying, but they can be a powerful force in the world. They are important records of our daily lives, and they play a role in many parts of our lives, including politics.
Apparently, to drive the point home about gas prices to Nancy Pelosi, the Speaker of the House of Representatives, a Cincinnati Congressman hand-delivered some of his constituents’ gas receipts to her on the House floor.
Cincinnati Congressman Steve Chabot (R-OH) gave dozens of gas receipts from Cincinnati drivers to Speaker of the House Nancy Pelosi (D-CA).
Todd Lindgren, a spokesperson for Chabot said the Congressman has been looking for the Speaker for a couple of days. He spotted her on the House floor Thursday and hand delivered the receipts and a letter.
Last week, Chabot started asking constituents to send him copies of gas receipts. Lindgren said Chabot is trying to get Pelosi to act on any legislation that will reduce gas prices.
Want proof of what you’re paying? Look at your receipts. Want permanent receipts? Scan them in and store them at Shoeboxed.