Who Wouldn’t Sit on Santa’s Lap?

It’s a big day at shoeboxed.com. For once in our lives, we feel loved.

The team has been really impressed with the response we’ve been receiving from within the on and off-line communities. It’s not only great that so many people are traveling and returning to the site, but many are going out of the their way to find out more about shoeboxed.com. Some approach the situation rationally–choosing to write a polite email requesting to know more about our team, plan, and vision. Others, however, show clear signs of frustration. We have received several messages that have transgressed the boundaries of decency in a manner that shouldn’t be repeated in front of women or children– using foul language, making sweeping generalizations, and threatening the lives of the co-founders’ and their families. Okay, that last part totally didn’t happen, but I think it raises a good point. It’s hard to get excited about something that you know so little about.

And we know this. We know we’re being vague. We know at this point in time you may not be totally convinced that you should commit your life to the shoeboxed revolution. We know we’re asking you to put faith in something that you don’t fully understand. It’s hard to pay $8.50 for a movie when you don’t already know who’s in it. It’s not always easy to hop on the party bus when you don’t know what drinks they’re serving. It’s hard to sit on Santa’s lap when you don’t know if there’s a homeless alcoholic hiding under that long white beard.

But you do it anyway. Why? Because you tell yourself to have faith. To have faith in the people, the place, the system. Shoeboxed.com is no different. And seriously, take a second to see it from our perspective. We have a great idea. And then we have lawyers. As much as we hate them, we pay them a lot. And apparently, we would be violating some dealio if we told you something about our whatchamacallit. We’re not oblivious. We know how you feel. We may be optimistic in thinking that people could be as excited as we are, but we’re certainly not stupid. Just know that we want to tell you more about shoeboxed.com–and as soon as we can, we will.

So listen. Next time you go to a restaurant, order before you get a menu. Divorce your wife before you’ve got the next one lined up. And for gosh sakes, don’t be afraid to let yourself get excited about shoeboxed.com without knowing all the details! The party bus is leavin’ the station, now jump on.