How Do I Know if I’m Over (or Under) Promoting Online?

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If you’re just starting out in the business world, you may have trouble promoting yourself. After all, there’s so much more to think about – perfecting your skills, picking a business entity, figuring out finances, and building your website. You barely have time to talk to your current clients much less promote to total strangers.

However, promotion is an important thing to consider, especially for a new business. You want to strike a balance between talking like a normal human being and letting the whole world know you’re open for business. But this balance is easier said than executed, especially in the age of social media when it can be easy to over-promote what you had for breakfast. How do you figure out if you’re under- or over-promoting online? Continue reading “How Do I Know if I’m Over (or Under) Promoting Online?”