Shoeboxed on Mashable!

A few months ago, a couple of us were joking around about how cool it would be to be featured on, a popular blog about online social networks and Web 2.0 news. It’s extraordinarily well read (it has, by several reports, several hundred thousand subscribers, and many more viewers per day), and we are happy to report that we’re not joking about Mashable anymore.

Duke startup,, featured on Mashable!

We’re on it. Kristen Nicole, a lead writer of the blog, wrote an entry about us today, and we’re super excited.

Along with this morning’s coverage on Rocketboom and Genbeta, we’ve received a lot of good coverage from the blog community, which is very encouraging.

Not everyone is getting on ShoeTrain just yet though. One commenter on the Mashable article, and one one the Rocketboom article from earlier today each wrote comments with concerns about Shoeboxed’s privacy policy, and I think they are worth addressing here. These commenters understand the value of their purchase histories, and they want to make sure that Shoeboxed is not going to distribute their data in any way. They pointed out that the way our privacy policy was phrased was a little vague. We don’t disagree!

We are currently working on changing the privacy policy wording to indicate what we actually want to convey: that we will never distribute your personal information and never use that information to send you unsolicited e-mail!! We’re dedicated to protecting privacy and preserving the personal nature of e-mail; that’s the whole point, and we’re stickin’ to it ’till the end.

And for those of you that are on the ShoeTrain, buckle up, because we’re moving rather fast!