Many people think that is important to save receipts for things like taxes and expense reports. While that may be true, the real reason we keep all those receipts is for days like yesterday.
Yesterday was Two Free Tacos Day at Jack in the Box. You could get two free tacos if you bring any gas receipt to a Jack in the Box restaurant.
Responding to high gas prices, Jack has not only pulled of a great marketing ploy (you’re probably going to get more than the tacos, which are only 99 cents anyway), but he’s using the internet to spread the word. There is an AdWords campaign running about it, they have a landing page for it, an embedded video announcement, and a friend invite feature.
I’m hating the high gas prices, but I’m loving the tacos, I’m loving the fact that they require you to have a receipt, and I’m loving how they are using the web to spread the word.