Homegrown in Durham Kicks Off

The startup community in Durham, NC is one of the fastest growing startup hubs in the country. It is also the place Shoeboxed calls home. Homegrown in Durham is an initiative started by Shoeboxed to help other small businesses grow, succeed and thrive.

At Shoeboxed we’re developing a platform to help build and grow small businesses, starting with their receipts. Our ambitious goal is to have a hand in creating more small businesses by alleviating the time and headache surrounding accounting and bookkeeping.

The need for services like Shoeboxed is increasingly felt in our hometown of Durham, NC where an economic and social revitalization has led to a record number of small businesses. There is still much room for growth though. Seeing the struggle firsthand and knowing the potential impact we can make has led Shoeboxed to start our “Homegrown in Durham” initiative.

85920741We couldn’t be prouder to call ourselves a “Homegrown in Durham” company and wish to help other small businesses in the Triangle (Durham, Chapel Hill & Raleigh) succeed by supplying them with the best benefits Shoeboxed has to offer.

Our commitment to creating new businesses is two-fold. We also want to have a hand in shaping the next generation of potential entrepreneurs. And for that reason, we pledge 10% of the money from “Homegrown in Durham” to be fueled back into the community through The Iron Yard.

The Iron Yard is a professional development, coding academy and co-working space devoted to cranking out the next generation of developers fit for stardom in the tech community.


We wish for this money to help sponsor access to Iron Yard programs for individuals who do not have the means to enroll themselves. The potential is there, the problem is connecting the best possible resources with that potential though.

We hope that “Homegrown in Durham” can start to bridge this gap.

So what do you say Durham? Are you ready to grow business and entrepreneurship in Bull City? We are.

Find out how to get started on our Homegrown in Durham Page.

5 Triangle SaaS Tools Keeping Small Businesses Organized

Check out these five Triangle software as a service (SaaS) tools that are keeping small businesses organized. You may find that your small business could really benefit from using one, or all of these tools!

This guest post is brought to you by BoostSuite, the easiest way to build more website traffic and get more marketing conversions.

Small businesses all across the country are popping up and doing great things, especially in the tech space. The Triangle (Raleigh, Durham, Chapel Hill) is no exception. In fact, Raleigh was just listed as the #3 best places for businesses and careers by Forbes magazine.

Startup incubators like The Startup Factory in Durham and H/Q Raleigh provide enthusiastic entrepreneurs with the resources they need to get their businesses up and running.

These small businesses often support one another by using each other’s services. This creates a healthy, self-sustaining business ecosystem that benefits all involved. I feel lucky to work for a small business in the Triangle. I’ve met tons of smart people who are game-changers, asking the right questions and constantly pushing the envelope of what can and cannot be accomplished.

Enough with the gloating already. Don’t simply take my word for it. Check out these five Triangle software as a service (SaaS) tools that are keeping small businesses organized. You may find that your small business could really benefit from using one, or all of these tools!

1. Shoeboxed – Digital Document Management Software

Organization is the name of the game for Shoeboxed.

Do you have an old shoebox full of receipts, business cards and other financial documents? Instead of keeping that disorganized, hulking mass, try Shoeboxed out for free. Their service is the fastest way to turn a pile of receipts into digital data to save you time, money and hassle.

Since 2007 the Shoeboxed team has been working tirelessly to keep their users organized and give them more time to focus on their business, their family or whatever it is in life they love to do. And with over 500,000 users in 100 countries worldwide, I think they’ve gotten pretty good at it!

2. BoostSuite – Website Marketing Automation Software

Researching keywords for your content marketing strategy and optimizing each page of your website requires a lot of time and organization.

Good thing BoostSuite is here to organize all of these things for you automatically.

BoostSuite automatically discovers new keywords from your search engine visitors and automatically determines their opportunity levels (based on search volume and competition levels). This saves you hours of time each month compared to doing this manually. BoostSuite also grades each page of your website and provides you with a prioritized to-do list of on-page SEO changes you can make using these high-opportunity keywords. No more guesswork or wasted time!

Sign up for free today and optimize your website properly and in a timely fashion.

3. Argyle Social – Social Media Marketing Automation Software

Argyle Social helps small businesses keep your social media marketing strategies organized by providing them with the tools needed to integrate all your social media accounts, schedule posts, engage followers, support users and customers, and measure the results of each campaign.

Argyle focuses on relationship management and finding qualified prospects for your business through social media. You can identify current prospects and customers on social networks by using the prospect list that already exists in your marketing automation software to help refine and target all your social engagements.

You can also compare individual posts or groups of posts via campaigns to determine your most valuable social content. Their Google Analytics integration gives you further insight into the minds of your socially savvy prospects.

Contact Argyle Social today to learn more about how they can help you generate more revenue through your social media campaigns.

4. ArchiveSocial – Social Media Archiving Solutions

Like email, social media creates business records. These records have to be maintained and organized. The way your business communicates with your audience has changed. What used to be an email to customer support is now a post on your Facebook page or a Twitter mention. There is no doubt that social media has become a key channel for business communications.

As conversations shift to social channels, it is important to remember that those communications constitute meaningful records just like emails and documents — records that could be critical for compliance, legal e-discovery and other records management needs.

ArchiveSocial preserves your social media content in a way that looks, feels and behaves like a carbon copy of the original social network. You can expand comment threads, view full-sized photos, play videos and more. Hence, you can actually make sense of your records.

Request a demo from ArchiveSocial today to see how they can help you out.

5. Adzerk – Online Ad Server

If you’ve ever run ads online, you know that it can be tough to keep everything organized. That’s where Adzerk can really help.

Adzerk’s adOS is the best solution for managing your site’s ads.

adOS is your ad management platform. You’ll have an advertiser portal to share logins with your advertisers, and adOS will even help you calculate earnings. Give advertisers the ability to upload creatives for you to approve. Their super easy three step process will have you serving ads in minutes.

Their simple user interface keeps your ad campaigns organized and allows you to easily measure the results. Sign up for free now.

I hope you take the time to try each of these awesome tools out. They’ll help you stay organized, saving you time and allowing you to take your small business to the next level!

I know there are a lot of other great Triangle-based tools out there that I didn’t mention in this article. If you know of any more, please mention them in the comments!

About the Author

ryan kettler

Ryan Kettler is Director of Communications for BoostSuite. Ryan is an internet marketing zealot, sports fanatic, devoted runner, avid golfer, beer connoisseur, and live music enthusiast. When he’s not helping BoostSuite customers he can be found running 5ks, sampling IPAs, and cheering on his North Carolina State Wolfpack.

Image via Wikimedia Commons