If you logged in to your Shoeboxed account today you most likely noticed a series of great new improvements across your favorite web application!
This morning The Shoeboxed Development Team rolled out a series of exciting updates, including faster, smoother document tables and a brand new user friendly help widget.
Shoeboxed’s beautiful new document tables, beyond being easier one the eye, also load faster than their predecessors and provide users with the ability to sort their receipts by date added. In addition, these new and improved document tables now feature a column that displays the medium through which you submitted or sent that particular piece of paper clutter to us. How organized, eh?! Here, see for yourself:
Speaking of sending us your paper clutter, thanks to our new help widget it’s now easier than ever for users to see all of the countless ways they can send receipts, business cards, bills and other documents to Shoeboxed HQ. Whether it by mail, e-mail, mobile phone, computer or scanner, Shoeboxed will happily accept your paper clutter anytime, anywhere. All you have to do is take a peek at our help widget (conveniently located on the right side of your Shoeboxed dashboard), choose the submission methods that are most convenient for you, and you’ll be organized before you know it!
We hope you enjoy these new features as much as we’ve enjoyed developing them! However, if you have any questions or concerns about the new and improved Shoeboxed web application please don’t hesitate to e-mail us at firstname.lastname@example.org or give us a shout on Twitter @Shoeboxed. As always, we’d love to hear from you anytime!
We’ll be sure to keep you in the loop as more upgrades and fun new features are released! Check our blog frequently to stay up to date about all of the latest and greatest Shoeboxed news.
Twitter is a social networking and microblogging service that has seen massive growth over the last two years and it can be a boon to any online marketing strategy.
The site allows users to post short messages to all other users that subscribe to their feed, or in Twitter-speak, their “followers”. Messages, or “tweets” have a maximum of 140 characters so updates are quick and to the point on Twitter.
With a little maintenance and promotion, a company can use a Twitter account to reach thousands of people every day for very low costs. The service is free and only requires one or two people to maintain any given account. Below are some suggestions on how to use Twitter as part of your overall online marketing strategy. These can be used for a main company account (like @Shoeboxed and @Grooveshark) or for company employees that also can promote the business to their own contacts.
Strengthen your brand
Using Twitter to talk about your company in an interesting and entertaining way can strengthen your overall brand. By giving your company a personality, you can make your company seem more accessible and friendly. Giving real-time office updates, giving inside information and telling relevant (and tasteful) jokes can go a long way. Make sure to avoid making all your tweets into advertisements, as this will surely turn people off.
Link to your website, blog or press releases
Twitter allows you to add links to your tweets, so if you have a good number of followers, you can expect a certain number of people to go to your website when you tweet about it and provide a link. This can be a powerful way to drive traffic and increase your company’s exposure.
Weigh in on conversations others have about your company
Using Twitter Search, you can search for your company’s name or your employee’s names. It will return all the tweets in which people mention the terms you search for. This is a great way to seek feedback on your product without putting out a formal survey. You will know what people think about what your company does, and you may find out interesting information that you didn’t already know. Verizon seems to get some bad tweets about its service, for example.
Engage with people talking about your field
You can also use Twitter Search to find out what people are saying about things related to your products or services. If you work for Geezeo.com, for example, you could see what everyone is saying about Mint.com or Wesabe.com, all sites that offer online financial management.
If your company is throwing an event or attending a conference, you can tweet about it to generate interest in the event. You may be able to rally a few more people to attend, and you may be able to find other Twitterers at the event. This kind of pre-networking can add value to the relationships you then create in person.
Provide customer support
Many companies, like Grooveshark, often provide customer support over Twitter. If your company’s clients are particularly tech-savvy, it is likely that many of them are on Twitter. By encouraging them to ask questions over Twitter, you can provide quick customer support to people in yet another medium. This adds to your company’s brand as it makes you look more accessible and more helpful.
Inform communities when other communication streams fail
If you ever need to alert people of something about your company and your other methods of communication are shut down, you can use Twitter. Though Twitter has struggled with up-time issues in the past, it seems to be doing better lately, and is now very reliable tool for communicating with customers if your main site or email server is down.
Please add any other comments you have in the comments.
You’ve either never heard of it, or you’re totally addicted. If you’re not Tweeting, you’re not on the Web. Sorry, that’s just how it works.
Twitter is a social networking and micro-blogging service that allows you to post updates about what you are up to. Updates are limited to 140 characters, so you end up with a feed of short blurbs from people that you choose to “follow.”
Shoeboxed has been active on Twitter as of late; we’re obsessed. If you’re already in the Twittersphere, follow us! Shoeboxed is at twitter.com/shoeboxed
Julia is at twitter.com/jcsullivan
We post updates there quite often. We announce special offers through Twitter sometimes too. Send us a message about whatever you want. I answered a customer support question today on Twitter.
If you tweet “I love @Shoeboxed” and direct message us your mailing address and shirt size, we’ll send you a free shirt!