What Are the Most Successful Small Business Ideas in 2022?

What are the most successful small business ideas in 2022? We cover 8 of the best to help your dreams take shape.

most successful small business ideas 2022

The upside to starting a business? You can control how you spend your time, you get to pursue your passions, and, most crucially, there’s the potential to earn more money.

Contrary to common belief, there are many successful business ideas that allow you to focus on the core value of the business without needing to worry too much about logistics and upfront expenses. 

If you’ve been wanting to launch something of your very own, this article suggests the most successful small business ideas in 2022. 

1. Run a dropshipping business 

Dropshipping is an easy and low-cost business idea to start, especially if you don’t want to stock products in advance. Dropshipping is a fulfillment model where a third-party supplier stores and delivers products to customers on your behalf. 

Unlike wholesalers, dropshipping business owners don’t need to buy stock, store it, pack it, and ship it. When a customer buys a product from your store, the order is passed to your supplier. They will then fulfill it on your behalf. However, you are still in charge of handling marketing and customer service.

Dropshipping is one of the simplest business ideas to start because it’s low overhead, hands-off, scalable, quickest, and cheapest. It is also a low-risk and profitable small business because you do not need to incur running costs. Just remember to always order a sample for yourself to ensure your supplier is reliable and that the quality of the product is good enough to sell to your customers.

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2. Design and sell print-on-demand products

The print-on-demand business model is similar to dropshipping but focuses more on customizing products with your own designs to create something original. Custom-made and artistic products are unique and widely loved because they showcase their owners’ identities and personalities. For example, even though the world can now leverage technology to send their messages, most people still prefer sending customized greeting cards.

Just like a dropshipping business, all your inventory, shipping, and fulfillment tasks will be handled by a third-party supplier. All you need to do is create unique designs for your products, choose high-quality materials, and upload your products to your online shops. 

There are various print-on-demand products you can work on, such as T-shirts, hats, phone cases, hoodies, posters, wall hangings, carpets, tote bags, and more, depending on your creativity. 

You can even use product mockups so as not to spend extra money on a full photoshoot for every new design. And even if you’re not confident with your design ability, you can find someone to design for you via freelance sites like Fiverr, Upwork, or 99Designs.

3. Sell digital products or online courses

The demand for online education, especially after Covid-19, has opened up possibilities for entrepreneurs. You can choose any subject that you’re knowledgeable about and teach a course regardless of location. You can teach almost anything, from a particular subject, accounting, bookkeeping, or some language skills. 

Moreover, if you’ve got a talent that can be turned into a digital product, it can become a new income stream. For example, consider designing and selling digital products, such as podcasts, templates, or even music recordings. These digital products don’t require manufacturing or shipping costs, so you don’t need to worry about logistics and can keep your profit margin high. The trick here is figuring out what makes a digital product useful enough that people are willing to pay to download it.

4. Open an online fashion shop

If you’re fascinated by fashion and sharing your sense of style, you can consider opening an online fashion boutique. Your choice of products is unlimited—from dresses, beachwear, shoes, accessories, and more. 

You don’t need to be a fashion designer to open a clothing store. Instead, you can curate items from other suppliers for your fashion store or use the dropshipping model we discussed earlier. 

5. Become an affiliate marketer

Affiliate marketing is a performance-based marketing strategy in which a company pays people, known as affiliates, to promote and sell their products. As an affiliate, you receive a commission every time someone signs up or makes a purchase through your link. 

The commission rate depends on the company and offer. For example, you can earn a certain percentage for each sale or a flat rate from the whole program. Many people use affiliate marketing as a low-cost side job that eventually grows into a successful business.

Affiliates can promote products on many platforms, from social media, websites, blogs, videos, or communities. So, if you like to influence people, have a great lifestyle, and have a large social media presence, working as an affiliate can bring you a stable income and gain a larger audience. 

Here are the common steps to joining an affiliate marketing program:

  • Find an affiliate program on sites like ClickBank, ShareASale, and CJ Affiliate.
  • Pick the product you want to promote.
  • Get an affiliate link.
  • Promote that link across your social media accounts.

6. Start freelancing

Freelance work is a great business idea for beginners because you can work anytime, anywhere, so long as you have a good internet connection. It’s a business that you can operate from your home or even when you’re traveling. 

This is a fantastic option if you want to increase your income but aren’t quite ready to quit your 9–to–5 job yet. Contrary to popular belief, many successful entrepreneurs tested their idea first as a side gig before taking the plunge.

If you’re good at writing, editing videos, or coding, plenty of companies will pay for your services. You can also increase your value by utilizing your SEO experience to help your clients develop a plan centered around specific keywords that their target audience is already using in online searches. 

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7. Become a social media planner/media manager

As per a January 2022 report, there are over 4.62 billion active social media users worldwide. It means that nearly 58.4% of the world’s population now uses social media. 

As a result, brands need to take advantage of social media platforms to maintain their online presence, interact with their audience, and turn their target audience into potential customers. If you have a solid knowledge of social media management and customers’ behavior, you can make a successful business out of it by helping busy entrepreneurs handle their social media accounts.

A social media manager is responsible for planning, creating, and analyzing content for brands’ social media accounts. Your clients will pay you to write engaging content and attractive advertisements, design appealing pictures, edit videos, respond to comments and messages, and more. You can be charged by the hour of work or per project. 

8. Design websites, UI/UX, or graphics 

Years ago, you needed to know how to write long, intricate codes to build a website. But all that has changed now, thanks to no-code solutions like WordPress and Wix.

If you like to design websites, landing pages, or UI/UX, consider starting a web design business. You can also offer web design, automated testing services, and even maximize SEO for your clients. 

Another option is to launch a graphic design business. Many local and online businesses seek talented graphic designers to create logos, banners, and other media that establish their brand’s awareness. With strong visual art skills and an impressive portfolio, you’ll have the potential to start a successful graphic design business.

The bottom line

Any of these most successful small business ideas in 2022 are great for budding entrepreneurs. However, it’s important to note that the best business idea for a starter (or someone looking to launch a small business) is the one that matches their talents, abilities, and experience. No business can be successful if its founder doesn’t know the ins and outs to some degree. 

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